Holocaust Memorial Day 2025
In January 2025, I managed HET’s social media channels for its Holocaust Memorial Day campaign. The campaign was video-focused, with various Holocaust survivor videos which I edited, disseminated across social and amplified through collaboration with partners.
The campaign reached 16 million people across all platforms and brought the Trust 150,000 new followers on TikTok.
Holocaust Memorial Day 2023
In January 2023, I devised and delivered HET’s social media and video content campaigns, which comprised of two campaigns under the name #RememberTheirWords, one which included sit down interviews between celebrities and Holocaust survivors, and the second had four actors speaking the words, poems and diaries of Holocaust victims.
The campaign reached 4 million social media users across TikTok, Instagram and Twitter.
The Words of Victims
Survivor Interviews
Holocaust Memorial Day 2022
For Holocaust Memorial Day 2022, I planned and created a series of videos sharing the testimony of survivors, living and passed. These videos were designed for TikTok and Instagram Reels and each cover a different stage in the life of a Holocaust Survivor. The campaign was called #OneDayOneMinute
